We believe every kid deserves to feel loved by Christmas.
That fundamental reality fuels and focuses everything that we call CHRISTMAS PALOOZA. Creating the opportunity for kids to feel valued, loved and believed in through the simple act of having presents for themselves may not sound like a big deal to some, but to a kid, it reinforces the truth that they truly matter.
Over the last six years we’ve served close to 10,000 kids Christmas presents through CHRISTMAS PALOOZA, and this year, together, we can take it to another level, serve more kids than ever, and make this Christmas the most wonderful time of this year for thousands of kids right here in Memphis.
The Event
CHRISTMAS PALOOZA is a multi-day event that will provide Christmas toys to thousands of kids through a fun, festive and totally free collection of experiences! Complete with attractions like the free toy store and the gourmet hot chocolate bar with Christmas treats, to music, photos with Santa, inflatables and more… it’s so much more than you’d expect… it’s CHRISTMAS PALOOZA!
December 21-23, 2026
MERRY CHRISTMAS MANE
MERRY CHRISTMAS MANE
The Story
CHRISTMAS PALOOZA started in 2020 with a desire to end, what for many had been, the worst year they’d experienced with the best Christmas ever. That year and the next, BELIEVING CHURCH created, funded and ran a toy distribution that served almost 1,000 kids combined. We knew the need was greater than our ability alone, so we worked to increase our capacity to serve.
In 2022, we created the opportunity for sponsors to join the work helping us serve even more kids, and through the faith and generosity of many local businesses, that year alone we served almost 1,500 kids Christmas toys through PALOOZA.
The last three years we have continued the work with remarkable results serving over 7,000 kids close to 15,000 toys and watching our pre-registrations fill up in a matter of minutes. It’s been incredible and it speaks to the great need and the unique place the BELIEVING has to help meet this need for thousands of kids right here in Memphis this Christmas.
Sponsoring
In order to serve thousands of kids a Christmas experience like this, BELIEVING CHURCH partners with companies, foundations, and individuals to serve as sponsors for CHRISTMAS PALOOZA by giving financially to this work.
Through the generosity of the people of BELIEVING CHURCH, all of the overhead and operational costs of this event are covered. That means, when any organization or individual serves as a sponsor, 100% of that donation goes to buy toys for kids right here in Memphis.
Click the button below to learn about the variety of Sponsorship Opportunities and even sign up to become a 2026 CHRISTMAS PALOOZA Sponsor.
Location
All things CHRISTMAS PALOOZA will be taking place at BELIEVING CHURCH, located on Summer Avenue in Memphis, TN within the 38122 zip code.
CHRISTMAS PALOOZA is an in-person event and attending in-person is required in order to participate and pick up toys. Delivery is not an option.
Registration
All families served through CHRISTMAS PALOOZA must register in advance for toys or for groceries. Registration, this year, takes place over multiple days and times to try to serve as many people possible in the way that works best for them.
All of the details about registration for CHRISTMAS PALOOZA 2026 can be found through the button below.
Volunteering
It takes a big team of people serving each night to make CHRISTMAS PALOOZA possible. From those who greet and work registration to those who manage our free toy store to the gift wrappers and hot chocolate servers and much more.
There’s no shortage of great opportunities to make a difference, and we would love for you to serve in one of those opportunities!
Contact Us
If you have any questions about becoming a sponsor, volunteering at the event, registering your kids for toys or anything else we might be able to help you with, please reach out! Email is best, but you’re welcome to call if that’s better for you.